AMPs— Just another Jargon or Are we late to the Party?

What Are AMP Pages?

Why Are AMP Pages Important?

AMPs for Mobile-Friendly Pages?

So Are AMP Pages Worth It Now?

  1. AMP is one way to create fast-loading pages with a good user experience. But it’s not the only way. Mainstream (well-built) websites can achieve the same thing.
  2. Is AMP beneficial from the SEO point of view? While there can be a separate blog for this, I’d try and summarize in a single line — If your competitors’ website performs better and delivers what your customers want more easily, then Google is going to want to send more people there instead. The extra Page Experience has NOT been factored by Google as any of the ranking factors.
  3. Starting 17th June 2021 and completing sometime before the end of August, AMP will cease to be a factor in mobile site ranking. The AMP badge on mobile search results will vanish, and AMP is not required to have your site included on Google’s news app.

Summary

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Joy Singhal is the Co-Founder of Code Vyasa. He has 10+ years of experience building Digital Businesses across the US & APAC region.

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Joy Singhal

Joy Singhal

Joy Singhal is the Co-Founder of Code Vyasa. He has 10+ years of experience building Digital Businesses across the US & APAC region.

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